In that situation, nothing would change, and app developers would continue to pay a 15 to 30 percent commission to Apple. Developers will likely need to charge up front to ensure their apps make enough money to pay the CTF, as offering a free-to-download app could be risky if downloads exceed 1 million.įree and freemium app developers can, however, choose to stick with Apple's current App Store business terms instead of opting for the new terms. A freemium app with thousands of installs from non-paying users could end up owing far more than is made. That's an unsustainable model for free apps, and freemium apps would need to be earning at least €0.50 per user to break even with the fee. ![]() Under Apple's new business terms, a free or freemium app that gets two million annual "first installs" would need to pay an estimated $45,290 in fees per month according to Apple's fee calculator, or more than half a million dollars per year, even if no money is earned.
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